In today’s competitive market, having strong branding is as important as having the tools to do the job and is so much more than a logo and graphics.
With your branding, a customer will associate many features to the business, such as the quality of good and services you provide, the customer service experience, your market position etc.
As an SME, you should always consider your brand at all times and especially when making significant business decisions for the following reasons.
As a result, more and more companies are looking to protect their brand through trademark registration and copyright imagery.
However, this does not stop others from taking advantage of your hard work.
If you believe an individual or business is looking to expose your brand and imagery for their own benefits, please feel free to call Aequitas Legal on 0161 358 0800 to discuss your options and minimise any tarnish to your brand.